WHAT WAS THE CHALLENGE?

Swish is one of Sweden’s most beloved brands and is perceived as sustainable by our users. Sustainability has always been an integral part of our business. Swish’s original business idea was built on sustainability—offering a more environmentally friendly alternative to cash.

As we grow, so does our responsibility, our impact, and the expectations from the world around us. We needed to ensure that we not only maintain but also strengthen our position as a leading player in sustainability—not just by meeting requirements but by inspiring and leading the way for others. This required a clearer sustainability strategy, anchored in our corporate strategy, to help the entire organization work towards shared sustainable goals.

WHY DID YOU CHOOSE DOINGS?

Doings was already a trusted partner in our cultural work, helping us future-proof the pride and value of our culture and employer brand. Sustainability was a central part of that work as well, making it a natural choice to continue with Doings in developing our sustainability strategy.

WHAT WAS THE SOLUTION?

• In-depth current state analysis with climate calculations: The work began with a current state and needs analysis. Doings conducted in-depth interviews with owners, management, and employees, as well as an employee survey to map our current position and identify challenges. As part of the analysis, climate calculations were conducted on our operations in accordance with the GHG Protocol, providing concrete data on our environmental impact.
• New understanding of external demands: Doings brought expertise on new definitions, concepts, and evolving legislation. They created a shared understanding of the increasing external pressures and what they mean for us.
• Alignment through workshops and strategic insights: Through workshops and strategic exercises, insights were formulated, and a common vision for our sustainability ambition was established.
• A strategy and roadmap for the future: The strategy was developed with clear focus areas linked to the ecological, social, and economic dimensions of sustainability (ESG). It was anchored in the organization and complemented with a roadmap.

WHAT WERE THE RESULTS?

• Unified direction and strong leadership: The sustainability strategy has created alignment between owners, management, and the organization, ensuring that sustainability efforts are long-term and integrated.
• Increased pride and engagement: The organization has been strengthened internally, with employees feeling involved in sustainability efforts and proud to be part of a company that makes a difference.
• A clear roadmap that drives action: The sustainability strategy includes a concrete plan that makes it easy to translate sustainability goals into action. Responsibilities and activities are integrated into our processes to ensure progress.
• Prepared for the future: With a clear and well-anchored sustainability strategy, we now have the tools, direction, and alignment to meet the future with both responsibility and pride—continuing to strengthen both the company and the planet.

Swish was launched in 2012 as a collaboration between Sweden’s largest banks and has since become Sweden’s mobile payment service and one of the largest payment solutions in Europe. Swish simplifies everyday life for 8.6 million Swedes and around 300,000 businesses and organizations and has quickly become Sweden’s strongest brand.